International Case Studies in Event Management by Judith Mair, Gürhan Aktas, Metin Kozak
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International Case Studies in Event Management by Judith Mair, Gürhan Aktas, Metin Kozak

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257
File size
18.95 MB
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Digital PDF
Category
eBook[PDF]
About this ebook
International Case Studies in Event Management, edited by Judith Mair, Gürhan Aktaş, and Metin Kozak, covers 27 specialized real-world scenarios bridging macro-level impacts with day-to-day event operations. [1, 2, 3]
The book is structured as an interactive educational resource for higher education and vocational programs. The core topics and specific case study examples featured in the volume include: [1, 2]
Core Strategic & Operational Topics
  • Strategic Planning: Bidding for major international events and managing long-term destination development.
  • Financial Management: Executing comprehensive cost-benefit analyses and evaluating the economic footprint of cultural arts.
  • Event Operations: Operational logistics, success criteria, and restricted site layout planning during complex festivals.
  • Marketing & Funding: Event sponsorship dynamics and exploring the ethical boundaries of corporate alignment.
  • Human Resources: The socio-cultural value of festival volunteering and strategies for industry professional well-being.
  • Technology & Evolution: The implementation of hybrid festivals and determining the authenticity of ICT-enhanced live music. [1, 2]
Highlighted Case Studies
According to the Routledge Product Overview, individual chapters focus on specific operational problems, including: [1]
  • Sponsorship or Selling Out? An ethics-focused study examining the commercial limits of event partnerships.
  • We Made It! A deep dive into human resource logistics and the societal impact of volunteering at cultural festivals.
  • DogFest: A niche case analysis regarding wildlife aversion training and how targeted event programming engages community stakeholders.
  • Staying Sane, Safe, and Well: A unique focus on mental health, safety, and operational longevity within the fast-paced events industry. [1, 2]
Each case study includes structured pedagogical tools such as clear learning outcomes, teaching datasets, implementation steps, and discussion questions. [1, 2]

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Topics

Bidding for major international events and managing long-term destination development DogFest: A niche case analysis regarding wildlife aversion training ethics-focused study examining the commercial limits of event partnerships. Event Operations: Operational logistics success criteria Financial Management: Executing comprehensive cost-benefit analyses human resource logistics and the societal impact of volunteering at cultural festivals. Human Resources: The socio-cultural value of festival volunteering Marketing & Funding: Event sponsorship dynamics Staying Sane Safe and Well: A unique focus on mental health Technology & Evolution: The implementation of hybrid festivals
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