Communication Theory Media Technology and Society By David Holmes
eBook[PDF]

Communication Theory Media Technology and Society By David Holmes

$28.00
✓ Secure checkout
✓ Instant digital download
✓ PDF document

Document details

Pages
272
File size
1.38 MB
Format
Digital PDF
Category
eBook[PDF]
About this ebook
The Communication Theory: Media, Technology and Society by David Holmes (published by SAGE Publications) bridges media studies and the sociology of communication. It analyzes the massive shift from traditional broadcasting to interactive, digital environments. [1, 2, 3, 4]
The book is structured around several foundational topics and thematic chapters: [1]
1. Introduction: A Second Media Age?
  • Explores the framework of the "first media age" (characterized by centralized, one-to-many broadcast media like television and radio) versus the "second media age" (characterized by decentralized, interactive network structures like the Internet).
  • Critiques technological determinism and outlines how new technologies reshape social relations. [1, 2, 3, 4]
2. Theories of Cybersociety
  • Reviews traditional communication models—such as Lasswell’s "Who says what, in which channel..."—and evaluates why they must be reassessed for cyberspace. [1, 2, 3]
  • Discusses the impact of technological convergence, looking at infrastructure (satellites, optical fiber) and services (combining text, images, and data). [1]
  • Evaluates the core shift from message-centered analysis to looking closely at network forms and medium materiality. [1, 2]
3. Interaction versus Integration
  • Challenges how we define "interactivity" in the digital age.
  • Distinguishes between the transportation metaphor of communication (treating media as simple data-exchange channels) and communication as a space for ritual or social integration. [1, 2]
4. Telecommunity
  • Investigates how communities are formed and sustained when mediated through technology.
  • Explores the concept of virtual communities versus broadcast communities and how digital spaces extend, reproduce, or substitute face-to-face social life. [1, 2, 3]
5. The Interrelation between Broadcast and Network Communication
  • Argues that the broadcast age hasn't simply ended; instead, broadcast and network media exist in a mutually constitutive relationship.
  • Examines the socio-technical dynamics of how analogue and digital cultures bleed into one another. [1, 2, 3]
6. Cyberspace and Virtual Reality
  • Focuses on the architectural and spatial realities of digital environments.
  • Compares how individuals encounter embodiment and presence within virtual reality versus text-based computer-mediated communication (CMC). [1, 2, 3]

File included

PDF
tmpphpcqLrpr 1.38 MB

Topics

9780761970699 9780761970705 9781473903142 9781847877246 9786611251215 architectural and spatial realities of digital environments Cyberspace and Virtual Reality Interaction versus Integration Telecommunity Introduction A Second Media Age The Interrelation between Broadcast and Network Communication Theories of Cybersociety virtual reality versus text-based computer-mediated communication
Related ebooks