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Sport Marketing 6th Edition By Windy Dees, Patrick Walsh, Chad McEvoy, Stephen McKelvey

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Document details

Pages: 409
File size: 14.69 MB
Format: Digital PDF
Course: Business
Category: eBook[PDF]

About this ebook

The Sport Marketing, Sixth Edition (published by Human Kinetics) by Windy Dees, Patrick Walsh, Chad McEvoy, and Stephen McKelvey builds on the classic framework of the core marketing mix—Product, Price, Promotion, Place, and Public Relations—while heavily modernizing the content for the current sports landscape. [1, 2, 3]

The primary topics and cutting-edge updates covered in this edition include:

1. Technology & Digital Platforms

Industry Revolution: Focus on how emerging technology drives and revolutionizes the modern sport industry.
Streaming Options: In-depth look at the expansion of digital media and selling streaming inventory.
Online Sports Gambling: Exploring the proliferation and marketing impact of sports betting.
Digital Communication: Examining how digital and social media platforms function as critical communication channels that shape sport marketing strategy. [1]

2. Data & Analytics

Business Decisions: Heavy emphasis on using consumer data and data analytics to make informed, strategic business choices. [1]

3. Contemporary Legislation & Collegiate Sports

NIL Policies: Exploration of Name, Image, and Likeness (NIL) legislation and its deep implications for athlete and brand marketing.
Collegiate Sponsorship: Marketing strategies specifically tailored for effective sport sponsorship and corporate promotion at the college level. [1]

4. Advanced Sales & Ticketing Processes

Mobile Age Sales: Coverage of updated sports sales processes, contrasting traditional methods with new strategies built for mobile-first consumers. [1]
AI in Ticketing: Discussion of advanced ticketing practices, including the integration of Artificial Intelligence (AI) technology within modern sales departments. [1]