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BCOM 11 Business Communication 11th Edition By Carol M. Lehman, Debbie D. DuFrene

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Document details

Pages: 340
File size: 34.29 MB
Format: Digital PDF
Course: Education
Category: eBook[PDF]

About this ebook

The BCOM 11 (Business Communication, 11th Edition) by Carol M. Lehman, Debbie D. DuFrene, and Robyn Walker is organized into 5 major parts covering 14 core chapters. [1]

The detailed table of contents and topics covered include:

Part I: Communication Foundations

Chapter 1: Establishing a Framework for Business Communication – Understanding organizational communication, communication levels, barriers, and ethical frameworks. [1]
Chapter 2: Focusing on Interpersonal and Group Communication – Developing emotional and interpersonal intelligence, team collaboration, listening skills, and nonverbal communication. [1, 2]

Part II: Communication Analysis

Chapter 3: Planning and Decision Making – Strategic analysis of audiences, choosing appropriate communication channels, and structuring messages.
Chapter 4: Preparing Written Messages – Drafting techniques, improving readability, and polishing or proofreading business copy. [1, 2]

Part III: Communication Through Voice, Electronic, and Written Messages

Chapter 5: Communicating Electronically – Mastering email etiquette, professional instant messaging, social media, and digital collaborative tools. [1]
Chapter 6: Delivering Good- and Neutral-News Messages – Writing direct-order correspondence like routine requests, thank-you notes, and positive responses. [1, 2]
Chapter 7: Delivering Bad-News Messages – Using inductive reasoning, writing sensitive rejections, and constructive performance feedback. [1, 2]
Chapter 8: Delivering Persuasive Messages – Applying the AIDA framework, writing sales letters, and creating internal proposals. [1, 2]

Part IV: Communication Through Reports and Business Presentations

Chapter 9: Understanding the Report Process and Research Methods – Formulating problems, gathering primary and secondary research data, and assessing source reliability.
Chapter 10: Managing Data and Using Graphics – Creating effective visual elements (charts, tables, infographics) to present complex quantitative data.
Chapter 11: Organizing and Preparing Reports and Proposals – Structuring formal/informal business reports and response proposals.
Chapter 12: Designing and Delivering Business Presentations – Planning visual aids, managing public speaking anxiety, and executing effective slide designs. [1, 2]

Part V: Communication for Employment

Chapter 13: Preparing Résumés and Application Messages – Crafting chronological/functional résumés and persuasive cover letters.
Chapter 14: Interviewing for a Job and Preparing Employment Messages – Interview preparation, handling phone/video screenings, and sending post-interview follow-up messages. [1, 2]