Business Communication: Developing Leaders for a Networked World 2nd Canadian Edition by Peter Cardon and Julie Stevens
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- Pages
- 700
- File size
- 25.21 MB
- Format
- Digital PDF
- Course
- Business Communication
- Category
- eBook[PDF]
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About this ebook
The textbook Business Communication: Developing Leaders for a Networked World (2nd Canadian Edition) by Peter Cardon and Julie Stevens focuses on professional credibility, emotional intelligence, and digital collaboration as core pillars of workplace leadership. [1, 2]
The curriculum is structured around a case-based approach tailored to Canadian business perspectives, emphasizing both interpersonal and digital communication channels. [1]
Part 1: Introduction to Business Communication
- Establishing Credibility: Understanding how trust, competence, caring, and character affect leadership and persuasion.
- The Networked Workplace: Navigating communication roles within changing organizational hierarchies and modern digital channels. [1, 2, 3]
Part 2: Principles of Interpersonal Communication
- Emotional Intelligence (EQ): Leveraging self-awareness, active listening, nonverbal cues, and empathy to improve workplace dynamics.
- Team Communication & Difficult Conversations: Managing productive team meetings, collaborative writing, and handling high-stakes or sensitive workplace conflicts.
- Inclusion in a Diverse Workplace: A newly expanded focus examining equity, diversity, and internal inclusion strategies.
- Global Communication: Developing intercultural communication competence and navigating distinct cross-cultural business environments. [1, 2, 3, 4, 6]
Part 3: Principles for Business Messages
- Creating Effective Messages: Planning, drafting, and reviewing content using the AIM (Audience, Ideas, Message) planning process. [1, 2]
- Digital Communication Frameworks: Best practices for selecting communication media, managing professional email etiquette, and text/instant messaging protocols. [1, 2]
- Social Media & Digital Reputations: Constructing and protecting professional online identities and interacting across enterprise platforms. [, 2]
Part 4: Types of Business Messages
- Routine Messages: Writing clear, concise daily updates, requests, and acknowledgments.
- Persuasive Messages: Structuring calls to action, marketing copy, and internal proposals that drive decision-making.
- Bad-News Messages: Delivering negative updates, layoffs, or policy changes internally and externally while maintaining professional relationships.
- Public Relations & Crisis Communications: Managing corporate communication, public responses, and safeguarding organizational reputation during structural failures. [1, 2]
Part 5: Reports and Presentations
- Research & Planning: Differentiating between primary and secondary research to address real-world business problems.
- Business Proposals & Reports: Structuring formal reports, feasibility studies, and actionable business plans with fact-based language.
- Presentation Preparation: Framing compelling takeaway messages, structuring visual slides, and planning audience engagement.
- Presentation Delivery: Developing strong public speaking skills, building audience trust, and managing Q&A sessions. [1, 2, 3]
Part 6: Employment Communication
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