Test Bank For Applied Marketing Analytics Using R Gokhan Yildirim, Raoul Kübler
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Test Bank For Applied Marketing Analytics Using R Gokhan Yildirim, Raoul Kübler

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Pages
67
File size
1.39 MB
Format
Digital PDF
Category
TEST BANKS
About this ebook
Test Bank For Applied Marketing Analytics Using R is a comprehensive textbook published by Sage Publishing that bridges the gap between marketing theory, analytical models, and statistical software. Co-authored by Dr. Gokhan Yildirim (Imperial College Business School) and Dr. Raoul V. Kübler (ESSEC Business School), the book provides an A-to-Z practical methodology for solving real-world business challenges using the R programming language. [1, 2, 3, 4]
Key Overview and Core Focus
  • Blended Methodology: It combines traditional marketing frameworks with modern data science and machine learning applications.
  • Hands-on Learning: The text relies heavily on realistic marketing data sets, visual anchors, and interactive analytics tasks.
  • Target Audience: Built specifically for advanced marketing undergraduate/postgraduate students and corporate marketing practitioners. [1, 2, 3]
Core Topics Covered
  • Fundamentals: Cleaning, structuring, and exploring marketing data sets.
  • Visualization: Building impactful charts to communicate data-driven marketing insights.
  • Predictive Modeling: Using statistical modeling to forecast consumer behavior and trends.
  • Advanced Systems: Mixing core customer models with contemporary machine learning toolboxes. [1, 2]
Included Educational Resources
  • Chapter Structure: Every segment features distinct learning objectives, explanatory diagrams, and review questions.
  • Code Repository: Accompanied by digital assets including complete R Markdowns, reproducible HTML templates, and code solutions.
  • Instructional Toolkits: Qualified teachers can access dedicated PowerPoint decks, instructional guides, and structured exam question banks. [1]

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Test-Bank-For-Applied-Marketing-Analytics-Using-R-Gokhan-Yildirim-Raoul-Kubler.pdf 1.39 MB

Topics

Marketing Analytics Using R test bank
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