Introducing Multimodality 2nd Edition By Carey Jewitt, Josephus Johannes Bezemer
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Introducing Multimodality 2nd Edition By Carey Jewitt, Josephus Johannes Bezemer

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198
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9.9 MB
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About this ebook
The 2nd Edition of Introducing Multimodality (2025), co-authored by Carey Jewitt, Jeff Bezemer, and Kay O'Halloran, provides an accessible, fully updated roadmap for understanding and analyzing communication beyond language alone. [1, 2, 3]
The book is structured into seven core chapters alongside a specialized self-study guide that cover the following topics and training areas: [1, 2]
1. Theoretical Foundations & Approaches
  • Origins of Multimodality: Tracing the history, emergence, and significance of the field as a departure from traditional language-centric disciplines. [1]
  • Three Focal Approaches: A deep-dive comparative mapping of the primary frameworks used in multimodal research:
    • Systemic Functional Linguistics (SFL)
    • Social Semiotics (SS)
    • Conversation Analysis (CA) [1]
  • Meaning-Making Premises: Understanding how modes (such as image, gesture, gaze, posture, speech, and digital layouts) interact, and breaking down their unique cultural or material affordances. [1, 2]
2. Practical Steps for Setting Up a Multimodal Study
The text outlines the essential methodological phases required to build a research project from scratch: [1]
  • Research Design: Choosing the ideal theoretical approach and mapping out the empirical focus. [1]
  • Formulating Questions: Crafting targeted research questions tailored specifically to multi-sensory and multi-modal environments. [1, 2]
  • Data Collection: Strategies for gathering and managing complex research materials (such as video recordings, digital texts, and physical interactions). [1, 2]
  • Multimodal Transcription: Assessing, selecting, and developing specialized transcription methods to capture non-verbal cues, movement, and visual data simultaneously. [1, 2]
  • Research Ethics: Addressing the distinct ethical dimensions, privacy matters, and consent challenges tied to collecting and publishing visual or audio-visual data. [1, 2]
3. Application & Pedagogical Tools
  • Global Case Studies: Fresh examples demonstrating how multimodality operates across contemporary media, digital tech, healthcare, and educational contexts.
  • 7-Unit Self-Study Guide: Practical exercises, a glossary of terms, and companion study modules designed for independent learning or short courses. [1, 2, 3]

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7-Unit Self-Study Guide: Practical exercises 9781003513698 9781032845357 9781032845388 9781040319321 9781040319390 Application & Pedagogical Tools Global Case Studies: Fresh examples demonstrating how multimodality operates across contemporary media Data Collection: Strategies for gathering and managing complex research materials Formulating Questions: Crafting targeted research questions tailored specifically to multi-sensory and multi-modal environments Meaning-Making Premises: Understanding how modes Multimodal Transcription Origins of Multimodality: Tracing the history Practical Steps for Setting Up a Multimodal Study Research Design: Choosing the ideal theoretical approach and mapping out the empirical focus Research Ethics: Addressing the distinct ethical dimensions Theoretical Foundations & Approaches Three Focal Approaches: A deep-dive comparative mapping of the primary frameworks used in multimodal research
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