International Case Studies in Event Management 1st Edition By Judith Mair, Gürhan Aktaş, Metin Kozak
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- Pages
- 257
- File size
- 2.19 MB
- Format
- Digital PDF
- Course
- Management
- Category
- eBook[PDF]
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About this ebook
The International Case Studies in Event Management (1st Edition), edited by Judith Mair, Gürhan Aktaş, and Metin Kozak (published by Routledge in February 2024), is structured around 27 expertly curated case studies.
The topics covered in the book bridge academic theory and real-world operations, ranging broadly from macro impacts of events on destinations to specific success criteria in event operations.
The core subject areas and themes addressed across the book's chapters include:
1. Event Technology & Innovation
- Artificial Intelligence (AI) Integration: Assessing how scenario planning and emerging tech can alter future event operations (e.g., Chapter 16: "The future of events: how artificial intelligence can play a role").
- Hybrid Formats: Managing hybrid festivals to enhance event delivery, structural pivot models, and digital engagement.
2. Destination Marketing, Bidding, & Bids
- Event Procurement: Navigating the complex processes of bidding for prominent corporate or entertainment events.
- Request for Proposals (RFPs): Responding strategically to institutional RFPs to secure hosting rights.
- Global Championships: Handling the multi-stakeholder logistics involved in international bids (e.g., “Bidding for the World Tennis Championship”).
3. Event Safety, Risk, & Operations
- Crowd Safety & Inclusivity: Designing operational parameters to make live music events safer, more inclusive, and structurally secure for diverse demographics.
- Crisis Management: Rebuilding, navigating, and "preventing a festival fiasco" when live events encounter logistical failure.
4. Human Resources & Community Engagement
- Volunteer Management: Understanding the recruitment, motivation, retention, and structural value of volunteers from the perspective of festival organizations.
- Stakeholder Inclusivity: Balancing local community expectations with corporate or commercial festival goals.
5. Macro Impacts & Cultural Event Policy
- Destination Impacts: Evaluating how major scale events reshape the economic, socio-cultural, and environmental footprint of host cities.
- Strategic Event Redesign: Restructuring traditional events or general fairs to capture new demographics, such as Generation Z.
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