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Test Bank For Principles and Practice of Sport Management 7th Edition by Lisa Pike Masteralexis, Mary Hums Chapter 1-21

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98
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Business
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About this ebook
Test Bank For Principles and Practice of Sport Management, 7th Edition by Lisa Pike Masteralexis and Mary Hums is a comprehensive textbook published by Jones & Bartlett Learning that serves as the definitive resource for introductory undergraduate sports management courses. This updated edition provides an extensive overview of the sports industry, detailing foundational business principles and examining specific industry sectors to prepare students for diverse sports careers. [1, 2, 3]
  • Key Content & Structural Pillars
The text is strategically split into structural segments covering the operational, legal, and financial realities of the modern sports ecosystem: [1, 2]
  • Part I: Foundations of Sport Management: Focuses on core historical concepts and critical industry principles. This section covers strategic management functions, target sports marketing, economic financial modeling, and strict legal compliance frameworks. [1, 2, 3, 4, 5]
  • Part II: Amateur Sport Industry: Explores organizational governance across high school athletic segments, collegiate divisions, and international Olympic systems. [1]
  • Part III: Professional Sport Industry: Details professional leagues, front-office team structures, player-agent relationships, and the specialized field of sports law. [1, 2]
New 7th Edition Updates
  • eSports Market Integration: Features an entirely new chapter examining the operational economics and management demands of the competitive gaming industry.
  • Post-Pandemic Analysis: Evaluates the deep financial and logistical shifts forced upon the industry by the COVID-19 pandemic.
  • Modern Sports Media: Expands on digital streaming, specialized network media, and innovative social platforms in the communication sector.
  • Revamped Ethics Frameworks: Integrates current legal battles, collective bargaining shifts, and newly emerging dilemmas for managers. [1, 2, 3, 4, 5]

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