Consumer Behavior: Buying, Having, and Being by Michael R. Solomon 13th Global Edition By Michael R. Solomon
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Consumer Behavior: Buying, Having, and Being by Michael R. Solomon 13th Global Edition By Michael R. Solomon

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About this ebook
The 13th Global Edition of Consumer Behavior: Buying, Having, and Being by Michael R. Solomon explores how products, services, and consumption choices shape human identity before, during, and after the point of purchase. The textbook is structured into four core parts that break down internal psychological drivers, decision-making processes, and external cultural influences. [1, 2, 3, 4]
The comprehensive list of parts and chapters covered in this edition includes:
Part 1: Foundations of Consumer Behavior
    • Buying, Having, and Being: An introduction to consumer behavior, market segmentation, and the impact of the digital age.
    • Consumer and Social Well-Being: Marketing ethics, consumer activism, public policy, data privacy, and dark sides of consumer behavior (e.g., addiction, theft). [1, 2, 3, 4, 5]
Part 2: Internal Influences on Consumer Behavior
    • Perception: How sensory inputs (sight, sound, smell, taste, touch) influence our interpretation of products and branding.
    • Learning and Memory: Theories of behavioral and cognitive learning, and how brand loyalty and nostalgia affect consumer memory.
    • Motivation and Affect: The driving forces behind consumer needs, emotional responses (affect), and brand involvement.
    • The Self and Gender Identity: Self-concept, self-esteem, the "digital self," body image, and the evolution of gender roles in consumption.
    • Personality, Lifestyles, and Values: Psychographics, lifestyle marketing, brand personality traits, and underlying consumer values. [1, 2, 3, 4, 5]
Part 3: Choosing and Using Products
    • Attitudes and Persuasive Communications: How consumer attitudes are formed, altered, and influenced by persuasive marketing messages.
    • Decision Making: The stages of cognitive, habitual, and affective decision-making processes.
    • Buying, Using, and Disposing: Post-purchase experiences, the retail environment, the sharing economy, and product disposal/recycling. [1, 2, 3, 4, 5]
Part 4: Consumers in Their Social and Cultural Settings
  • Group Influences and Social Media: The power of word-of-mouth, reference groups, opinion leaders, and social networks.
  • Income and Social Class: Spending patterns, luxury consumption, social mobility, and how income stratification dictates choices.
  • Subcultures: Consumer groups defined by age, generation, race, ethnicity, and geography.
  • Culture: The overarching impact of cultural values, myths, rituals, and the globalization of consumer culture. [1, 2, 3, 4, 5]

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Topics

Attitudes and Persuasive Communications Buying Having and Being: An introduction to consumer behavior Buying Using and Disposing: Post-purchase experiences Choosing and Using Products Consumer and Social Well-Being: Marketing ethics Consumers in Their Social and Cultural Settings Decision Making: The stages of cognitive habitual and affective decision-making processes. Internal Influences on Consumer Behavior Learning and Memory: Theories of behavioral and cognitive learning and how brand loyalty and nostalgia affect consumer memory Motivation and Affect: The driving forces behind consumer needs emotional responses (affect) and brand involvement Perception: How sensory inputs (sight sound smell taste touch) influence our interpretation of products and branding Personality Lifestyles and Values: Psychographics lifestyle marketing brand personality traits and underlying consumer values The Self and Gender Identity: Self-concept self-esteem the "digital self" body image and the evolution of gender roles in consumption
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