Event Portfolio Management: Theory and practice for event management and tourism By Vladimir Antchak, Vassilios Ziakas
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- Pages
- 209
- File size
- 3.3 MB
- Format
- Digital PDF
- Course
- Management
- Category
- eBook[PDF]
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About this ebook
Event Portfolio Management: Theory and Methods for Event Management and Tourism" by Vladimir Antchak (co-authored with Vassilios Ziakas and Donald Getz) explores how cities and destinations strategically manage multiple events as a unified policy tool. [1, 2, 3]
The academic textbook published by Goodfellow Publishers is divided into two primary parts: Theory and Case Studies/Practice. [1, 2]
Core Theoretical Topics Covered
- Introduction to Event Portfolios: Definitions juxtaposing a strategically managed event portfolio against a standard city event calendar. It addresses how host cities capitalise on the collective value of diverse event genres (e.g., mega-events, regional, and local events). [1]
- Event Portfolio Leveraging: The shift from managing single, standalone major events to leveraging a cross-functional system of multiple events. It focuses on optimizing long-term economic, destination branding, and marketing objectives. [1]
- Stakeholder Networks: Exploring the complex web of collaboration, governance, and cross-sector networking required among government bodies, local communities, and commercial sponsors to sustain a portfolio. [1]
- Critical Aspects of Portfolio Design: Managing strategic fit, competitive differentiation, resource allocation, and overall portfolio synergy. It covers balancing risks across different types of events. [1, 2, 3, 4, 5]
- Portfolio Evaluation and Impact Assessment: Methods for cost-benefit evaluations, risk assessments, and determining cumulative long-term socio-economic impacts. [1, 2]
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