Rhetoric in Popular Culture 6th Edition By Barry Brummett
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Rhetoric in Popular Culture 6th Edition By Barry Brummett

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296
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Rhetoric in Popular Culture (6th Edition) by Barry Brummett covers rhetorical criticism methods and their application to modern mass media and daily life. The textbook bridges classical communication theory with contemporary culture to analyze how everyday texts shape human belief and behavior. [1, 2]
The specific topics covered are organized into two structural sections:
Part I: Rhetorical Theory and Methods
  • Rhetoric and Popular Culture: Explores the rhetoric of everyday life. Defines the building blocks of culture, including cultural artifacts and signs (indexical, iconic, and symbolic meanings). Introduces how cultures entail shared ideologies and consciousness. [1, 2]
  • The Rhetorical Tradition: Traces the evolution of rhetoric from ancient Greece and the Sophists to the 18th century and modern 20th/21st-century transformations. It contrasts traditional verbal texts with mediated, nonverbal mass media texts. [1, 2, 3]
  • Rhetorical Methods in Critical Studies: Breaks down the characteristics of critical studies and how texts serve as sites of social struggle. Teaches students how to select a text, define its context, and analyze the inner mechanics of power and judgment. [1]
  • Varieties of Rhetorical Criticism: Introduces the primary interpretive frameworks used to decode popular culture. These include:
    • Marxist Criticism: Materialism, power dynamics, and class struggle.
    • Psychoanalytic & Feminist Criticism: Visual pleasure, gender politics, and patriarchy.
    • Dramatistic/Narrative Criticism: How stories and motives construct reality (relying heavily on Kenneth Burke).
    • Media-Centered Criticism: How the medium itself shapes the delivery and reception of messages.
    • Culture-Centered Criticism: Afrocentricity and localized cultural perspectives. [1, 2, 3]
Part II: Critical Studies and Applications
This section applies the core theories through case studies and critical essays focusing on various pop culture mediums: [1]
  • Mass Media Analysis: Deconstructing advertisements, print magazines, film, television, and popular music.
  • Digital Media & Interactions: Rhetorical impacts of social media platforms and internet user groups.
  • Visual Pleasures & Spaces: Applying psychoanalytic frameworks to spaces like shopping malls and consumer environments. [1, 2, 3]
New Topics and Updates in the 6th Edition
  • Modern Socio-Political Case Studies: Updated analyses detailing the rhetorical impact of recent major public events, such as the January 6th Insurrection and high-profile sporting triumphs like Tom Brady's Super Bowl win.
  • DEI Frameworks: Integrated contemporary academic scholarship surrounding diversity, equity, and inclusion. [1]

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Topics

978-1071854280 : Marxist Criticism: Materialism power dynamics and class struggle Culture-Centered Criticism: Afrocentricity and localized cultural perspectives DEI Frameworks: contemporary academic scholarship surrounding diversity equity and inclusion Digital Media & Interactions: Rhetorical impacts of social media platforms and internet user groups Dramatistic/Narrative Criticism: How stories and motives construct reality (relying heavily on Kenneth Burke) high-profile sporting triumphs like Tom Brady's Super Bowl win how cultures entail shared ideologies and consciousness how to select a text define its context and analyze the inner mechanics of power and judgment ISBN-10: 1071854275 ISBN-10: 1071854305 ISBN-13: 978-1071854273 ISBN-13: 978-1071854303 ISBNs: 978-1071854297 Mass Media Analysis: Deconstructing advertisements print magazines film television and popular music Media-Centered Criticism: How the medium itself shapes the delivery and reception of messages Modern Socio-Political Case Studies: rhetorical impact of recent major public events such as the January 6th Insurrection Psychoanalytic & Feminist Criticism: Visual pleasure gender politics and patriarchy Rhetoric and Popular Culture: of everyday life the building blocks of culture cultural artifacts and signs (indexical iconic and symbolic meanings) Rhetorical Methods in Critical Studies: the characteristics of critical studies and how texts serve as sites of social struggle The Rhetorical Tradition: evolution of rhetoric from ancient Greece and the Sophists to the 18th century and modern 20th/21st-century transformations traditional verbal texts with mediated nonverbal mass media texts Varieties of Rhetorical Criticism: the primary interpretive frameworks used to decode popular culture Visual Pleasures & Spaces: Applying psychoanalytic frameworks to spaces like shopping malls and consumer environments
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