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Public Speaking Choices and Responsibility 4th Edition By William Keith, Christian O. Lundberg

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Pages: 348
File size: 8.22 MB
Format: Digital PDF
Course: Education
Category: eBook[PDF]

About this ebook

The Public Speaking: Choices and Responsibility (4th Edition) by William Keith and Christian O. Lundberg provides a practical, up-to-date guide rooted in rhetorical theory. The textbook frames public speaking as an ongoing conversation between a speaker and a specific audience, emphasizing civic engagement, intentional speaker choices, and the importance of civility.

The primary topics and chapters covered in the 4th edition are structured as follows:

Part 1: Fundamentals of Good Speaking

Chapter 1: Public Speaking: Introduction to why speech is powerful, public speaking across cultures, the communication process, and how speaking is fundamentally about making choices.
Chapter 2: Speaking for the Common Good: The Ethics of the Responsible Speaker: Focuses on the role of ethical decision-making, the definition of responsibility, and why civility matters in public discourse.
Chapter 3: Understanding Audiences and Publics: Approaching the audience as a "public" the speaker belongs to rather than a disconnected demographic.
Chapter 4: Becoming a Skilled Listener: Exploring active listening and critical evaluation of public arguments.

Parts 2 & 3: Creating and Presenting a Great Speech

Speech Preparation & Goals: Formulating clear speaking goals, speech topic selection, and matching the tone and style to the occasion.
Researching & Evidence: Gathering credible sources, evaluating information, and managing modern challenges such as combating "fake news" and avoiding information bias.
Organizing & Outlining: Developing structural speech components, creating detailed speech outlines, and using structural frameworks like Monroe's Motivated Sequence.
Speech Delivery: Managing stage fright or glossophobia, physical delivery techniques, and vocal variety.
Presentation Aids: Effective use of visual elements and presentation graphics.
Online Presentations (New Focus): An all-new deep dive into mediated presenting, covering specific online presentation skills from eye contact on Zoom to managing digital visual aids.

Part 4: Kinds of Speeches & Formats

Informative & Persuasive Speaking: Core mechanics behind informing an audience vs. building a compelling rhetorical argument.
Special Formats: Adapting delivery techniques for modern speaking arrangements, including TED Talks, PechaKucha, poetry slams, toasts, and lightning talks.