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Introduction to Artificial Intelligence A Business Perspective 1st Student Edition By Corinne Hoisington, Mark Ciampa

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Document details

Pages: 322
File size: 29.85 MB
Format: Digital PDF
Course: Business
Category: eBook[PDF]

About this ebook

The Introduction to Artificial Intelligence: A Business Perspective (1st Student Edition) by Corinne Hoisington and Mark Ciampa focuses on the transformative impact of AI across the modern business and technology landscape.

According to the curriculum and publisher overview from Cengage, the book covers the following key subjects:

Core AI Concepts & Technologies

AI Prompt Engineering: Mastering prompt design and practical applications within diverse business settings.
Machine Learning: Core concepts of data-driven systems and learning models.
Natural Language Processing (NLP): How machines interpret, process, and generate human language.
Generative AI: The mechanics and applications of text, image, and media creation tools.
Analytical AI: Leveraging AI for data patterns, predictions, and strategic business analytics.
Computer Vision: Image recognition, visual processing, and its real-world implementation.

Business Integration & Transformation

Automation and Efficiency: Streamlining standard corporate tasks and accelerating operations.
Innovation & Market Opportunities: How AI transforms regular business operations to create new startup and revenue streams.
Industry Sector Impact: Targeted analysis of how AI alters specific fields including healthcare, finance, cybersecurity, and manufacturing.

Strategic & Ethical Challenges

Evolution of AI: Tracing the history, growth, and future roadmap of intelligent systems.
Ethics and Privacy: Evaluating data ownership, surveillance concerns, and corporate responsibilities.
Bias and Accuracy: Addressing machine errors, data equity issues, and mitigating algorithmic biases.
Education and Personalization: How AI customizes training modules and personalizes learning experiences.