Environmental Risk Communication 2nd Edition By Susan Zummo Forney, Anthony Sadar
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- Pages
- 223
- File size
- 12.86 MB
- Format
- Digital PDF
- Course
- Communication
- Category
- eBook[PDF]
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About this ebook
The second edition of Environmental Risk Communication: Principles and Practices for Industry (2021) by Susan Zummo Forney and Anthony J. Sadar focuses on helping industry leaders and environmental professionals address modern communication challenges. The book is reorganized into two main sections: the first half covers core recommendations for communicating risk, while the second half delivers actionable tools for managing high-pressure situations. [1, 2, 3]
Core Chapter Topics
According to the book's table of contents, the key areas covered include: [1]
- The Art and Science of Risk Communication: Understanding the fundamental theories, models, and definition of environmental risk communication.
- Walk the Talk: Aligning organizational practices with ethical and transparent communication to prevent reputational and financial damage.
- Setting Goals: How to guide communication investments and define what your organization intends to achieve during public outreach.
- Tailoring the Approach: Customizing core messages to fit the specific needs, backgrounds, and demographics of your stakeholders.
- Addressing Emotions Before Facts: Techniques for managing public outrage, fear, and concern before trying to present technical data.
- Public Participation Process: Best practices for ensuring adequate, inclusive stakeholder engagement without cutting corners.
- Tackling Tough Issues Head-on: Strategies for managing controversial cases, pushback, and public friction.
- Working with the Media: Navigating journalists, press releases, and information dissemination.
- Conveying Information: Relying on proven best practices to deliver complex, technical environmental or atmospheric science metrics clearly. [1, 2, 3]
Modern Industry Challenges Covered
The second edition specifically expanded its scope to include contemporary digital and social hurdles: [1]
- Social Media & Digital Channels: Navigating online engagement and public scrutiny. [1, 2]
- Fake News & Misinformation: Combatting inaccurate reports or false claims regarding facility emissions and environmental impacts. [1, 2]
- Social Media Bullying: Managing aggressive or coordinated online opposition against industry projects. [1, 2]
- Environmental Emergencies: The absolute "dos and don'ts" of crisis communication during industrial accidents or high-pressure encounters. [1, 2]
- Industry Case Studies: Real-world lessons learned from environmental permitting and crises across sectors like chemical manufacturing, waste management, and energy. [1]
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12.86 MB
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