Retailing Management 2026 Release (ISE) By Michael Levy, Dhruv Grewal
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Retailing Management 2026 Release (ISE) By Michael Levy, Dhruv Grewal

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689
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32.05 MB
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Digital PDF
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eBook[PDF]
About this ebook
The 2026 Release (12th Edition) of Retailing Management (International Student Edition) by Michael Levy and Dhruv Grewal focuses heavily on key strategic retail issues, financial considerations, and the massive transformations driven by digital and omnichannel retailing. [1, 2, 3]
To facilitate efficient learning, the 2026 edition features a streamlined structure—including combining human resource management and store operations into a single cohesive unit. [1]
The book is organized into four core functional sections covering the following detailed topics: [1]
Section I: The World of Retailing
  • Introduction to Retailing: Overview of the global retail industry, its economic importance, and basic structures.
  • Types of Retailers: Analysis of various food and general merchandise retailers, service retailing, and non-store ownership models.
  • Digital Retailing: New framework content diving into influencer marketing, the 7C framework, and utilizing artificial intelligence (AI) in retailing analytics.
  • Multichannel and Omnichannel Retailing: Blending physical stores, mobile commerce, and web platforms for seamless consumer interaction.
  • Consumer Buying Behavior: Exploring how customers make choices, environmental influences, and the retail shopping process. [1, 2, 3]
Section II: Retailing Strategy
  • Retail Market Strategy: Formulating long-term plans to build a competitive advantage and identifying growth opportunities.
  • Financial Strategy: Strategic profit models, asset management path, and evaluating structural financial returns.
  • Retail Locations: Exploring trade areas, isolated store locations, and multi-store developments like shopping malls.
  • Retail Site Location: Advanced site selection, traffic evaluation, lease negotiations, and analyzing geographic data.
  • Information Systems and Supply Chain: Contemporary logistics, inventory routing, automated replenishment, and product tracking technologies.
  • Customer Relationship Management (CRM): Constructing customer loyalty programs, data mining, and optimizing customer lifetime value. [1, 2, 3, 4, 5]
Section III: Merchandise Management
  • Merchandise Planning Process: Creating sales forecasts, determining appropriate inventory assortments, and setting up control metrics. [1, 2]
  • Buying Merchandise: Sourcing national brands vs. private-label alternatives, master global sourcing dynamics, and legal or ethical negotiation strategies. [1, 2]
  • Retail Pricing: Implementation of everyday low pricing (EDLP) vs. high/low pricing, price adjustments, markdowns, and margin calculations. [1, 2]
  • Retail Communication Mix: Traditional advertising, social media strategies, digital public relations, and in-store sensory marketing. [1, 2]
Section IV: Human Resources and Store Management
  • Store Management & HR: Managing diverse retail talent, structuring incentives, establishing organizational design, and handling employee relations (streamlined into one comprehensive section for this edition). [1, 2]
  • Store Design & Visual Merchandising: Optimizing floor layouts, maximizing visual space, using storefront aesthetics to attract customers, and enhancing customer service touchpoints. [1, 2]

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Topics

Buying Merchandise: Sourcing national brands vs. private-label alternatives Consumer Buying Behavior: Exploring how customers make choices Customer Relationship Management (CRM) determining appropriate inventory assortments Digital Retailing: New framework content diving into influencer marketing Financial Strategy: Strategic profit models Human Resources and Store Management Information Systems and Supply Chain: Contemporary logistics Introduction to Retailing: Overview of the global retail industry master global sourcing dynamics Merchandise Planning Process: Creating sales forecasts Multichannel and Omnichannel Retailing Retail Communication Mix: Traditional advertising Retail Locations: Exploring trade areas Retail Market Strategy: Formulating long-term plans Retail Pricing: Implementation of everyday low pricing (EDLP) vs. high/low pricing Retail Site Location: Advanced site selection traffic evaluation social media strategies digital public relations the 7C framework Types of Retailers: Analysis of various food and general merchandise retailers utilizing artificial intelligence (AI) in retailing analytics.
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