Managerial Economics A Problem Solving Approach 5th Edition By Brian T. McCann, Michael R. Ward
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- Pages
- 355
- File size
- 7.46 MB
- Format
- Digital PDF
- Course
- Economics
- Category
- eBook[PDF]
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About this ebook
Managerial Economics: A Problem Solving Approach (5th Edition) by Luke M. Froeb, Brian T. McCann, Michael R. Ward, and Mike Shor is structured around identifying and correcting common business mistakes. The textbook uses a problem-based pedagogy that minimizes heavy math to focus strictly on real-world executive decisions. [1, 2, 3, 4]
The core topics and detailed chapters included in this edition are broken down into seven primary parts: [1]
- Part I: Problem Solving and Decision Making (Ch. 1-5): Covers basics of decision-making, costs, benefits, and investment analysis.
- Part II: Pricing, Cost, and Profits (Ch. 6-11): Examines simple pricing, economies of scale, market structures, and strategy.
- Part III: Pricing for Greater Profit (Ch. 12-14): Focuses on direct and indirect price discrimination techniques.
- Part IV: Strategic Decision Making (Ch. 15-16): Analyzes strategic games and bargaining.
- Part V: Uncertainty (Ch. 17-20): Covers decision-making under uncertainty, auctions, adverse selection, and moral hazard.
- Part VI: Organizational Design (Ch. 21-23): Addresses incentives, vertical relationships, and firm structure.
- Part VII: Conclusion (Ch. 24): Offers practical, consultancy-style applications. [1, 2, 3]
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