International Marketing 2nd edition By Donald Baack, Daniel Baack
eBook[PDF]

International Marketing 2nd edition By Donald Baack, Daniel Baack

$30.00
✓ Secure checkout
✓ Instant digital download
✓ PDF document

Document details

Pages
1,099
File size
27.6 MB
Format
Digital PDF
Category
eBook[PDF]
About this ebook
The core framework of International Marketing (2nd Edition) by Daniel W. Baack, Barbara Czarnecka, and Donald Baack explores five macro-environmental factors against five core marketing mix concepts. [1, 2]
You can find the textbook on the SAGE Publications Platform. The primary topics and thematic categories covered in the textbook are detailed below. [1]
Core Macro-Environmental Factors
The textbook outlines how five global variables alter standard marketing strategies: [1, 2, 3, 4]
  • Culture: Cross-cultural consumer behavior, societal norms, and cultural dimensions.
  • Language: The role of verbal, non-verbal, and contextual nuances in global communication.
  • Political & Legal Systems: Dealing with political risks, regulatory compliance, trade barriers, and global legal jurisdictions.
  • Economic Systems: Evaluating currency markets, exchange rates, infrastructure, and country economic development tiers.
  • Technological Differences: Adapting to varying operational infrastructure, technological readiness, and digital development. [1, 2, 4, 5, 6]
International Strategy & Market Analysis
The initial sections focus on evaluating international market landscapes: [, 2, 3]
  • Global Trade Dynamics: Understanding trade agreements, economic integration, and the foundations of globalization. [, 2, 3]
  • International Market Research: Methods for gathering global secondary data, primary data collection challenges, and utilizing Netnography (online ethnography). [, 2, 3]
  • Segmentation, Targeting, & Positioning: Defining cross-national consumer segments, picking target markets, and crafting a unique global brand positioning strategy. []
  • Market Entry Modes: Strategies for scaling internationally, including exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries. [1]
The International Marketing Mix
The core of the textbook examines how to execute the standard 4 Ps across borders while managing the choice between standardization versus adaptation: []
  • International Product & Brand Marketing: Managing global brand equity, modifying products for local tastes, and global lifecycle management.
  • International Pricing: Dealing with global currency fluctuations, transfer pricing, grey marketing, price escalation, and anti-dumping laws.
  • International Distribution Channels: Establishing international logistics, managing foreign retail structures, e-commerce networks, and supply chains.
  • Integrated Marketing Communications (IMC): Executing international advertising, personal selling across borders, public relations, and managing social media campaigns. [, 2, 3, 4, 5]
Contemporary & New Structural Focuses (2nd Edition)
The second edition added updated academic theories and real-world issues: [1, 2, 3, 4]
  • Nationalism & Geopolitics: Marketing implications of political shifts, anti-globalization sentiments, and nationalism.
  • Sustainability & Ethics: Integrating green marketing and corporate social responsibility (CSR) into every operational layer.
  • Bottom-of-the-Pyramid (BOP) Marketing: Tailoring product delivery and affordability models to low-income populations in developing nations.
  • Advanced Marketing Paradigms: Application of Service-Dominant Logic (S-DL) and Consumer Culture Theory (CCT) to international businesses. [, 2, 3, 4, 5]

File included

PDF
tmpphphs4fCC 27.6 MB

Topics

Advanced Marketing Paradigms Application of Service-Dominant Logic (S-DL) and Consumer Culture Theory (CCT) Bottom-of-the-Pyramid (BOP) Marketing: Tailoring product delivery and affordability models Global Trade Dynamics: Understanding trade agreements Integrated Marketing Communications (IMC): Executing international advertising International Distribution Channels: Establishing international logistics International Market Research: Methods for gathering global secondary data International Pricing: Dealing with global currency fluctuations International Product & Brand Marketing International Strategy & Market Analysis Macro-Environmental Factors Culture Language Political & Legal Systems Economic Systems Technological Differences Market Entry Modes: Strategies for scaling internationally Nationalism & Geopolitics: Marketing implications of political shifts Sustainability & Ethics: Integrating green marketing and corporate social responsibility (CSR) utilizing Netnography (online ethnography)
Related ebooks