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International Business 2nd Edition By Shad Morris, James Oldroyd

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Pages: 432
File size: 49.64 MB
Format: Digital PDF
Course: Business
Category: eBook[PDF]

About this ebook

The textbook International Business (2nd Edition) by Shad Morris and James Oldroyd covers the essential macro-environmental factors, strategic frameworks, and functional areas of global commerce, while explicitly integrating major macroeconomic disruptors like COVID-19, Brexit, and the US-China trade war. [1, 2, 3]

The core chapters and key topics are structured into a 20-chapter modular framework: [1]

The International Business Environment

Globalization: Explores global interconnectedness and current shifts in the global economy.
Analytical Tools for International Business: Frameworks for identifying foreign market dynamics (e.g., home vs. host country systems).
Political & Legal Systems: Analyzes how international legal frameworks and political structures impact business.
Economic Systems: Evaluates differing country market structures, state capitalism, and growth metrics.
Currency & Foreign Exchange: Covers foreign exchange mechanics, risk management, and international monetary transactions.
Trade: Focuses on international trade theories, tariffs, and trade agreements like the USMCA.
Culture: Examines cultural intelligence, differing values, and cross-cultural communication in business. [1, 2, 3, 4, 5]

Global Sustainability & Technology

Sustainability & Poverty: Addresses corporate social responsibility, emerging market development, and ethical global footprints.
Technological Change & Infrastructure: Evaluates how global digital infrastructure shapes cross-border business.
Global Innovation & Intellectual Property: Focuses on cross-border R&D and protecting IP rights across different jurisdictions. [1, 2, 3, 4]

Strategy & Entry Modes

Country Selection & Entry Modes: Criteria for choosing target countries and utilizing entry pathways (e.g., FDI, franchising, licensing, joint ventures).
International Strategy: Developing corporate strategies for global cost-efficiency vs. local adaptation.
International Organizational Structures: Designing multinational corporation configurations to align with global strategies. [1, 2, 3, 4]

Functional Global Operations

Global Leadership: Building leadership competencies tailored to managing multinational teams.
Global Marketing: Navigating international consumer behavior, positioning, and global branding.
Global Operations & Supply Chain Management: Optimizing production logistics, procurement, and supply resilience.
Global Human Resource Management: Managing talent acquisition, ex-pat deployment, and labor relations overseas.
Global Finance & Accounting: Navigating multinational tax implications, accounting standards, and international capital structures. [, 2, 4, 5, 6]