Employer Branding for Competitive Advantage 1st Edition By Geeta Rana, Shivani Agarwal, and Ravindra Sharma
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- Pages
- 223
- File size
- 5.02 MB
- Format
- Digital PDF
- Course
- Education
- Category
- eBook[PDF]
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About this ebook
Employer Branding for Competitive Advantage: Models and Implementation Strategies is a comprehensive academic and professional guide that details how organizations can design, build, and sustain a powerful employer brand. Published by CRC Press / Taylor & Francis as part of their Information Technology, Management and Operations Research Practices series, the book serves as a vital blueprint for creating an authentic employee value proposition to recruit and retain premium talent. [1, 2, 3, 4, 5]
Core Book Details
- Authors/Editors: Dr. Geeta Rana, Dr. Shivani Agarwal, and Dr. Ravindra Sharma
- Page Count: 204 pages
- Target Audience: Human resource practitioners, corporate brand strategists, management students, and research scholars [1, 2, 3]
Key Structural Pillars
The text provides practical frameworks and actionable data divided into crucial operational phases: [1, 2]
- Historical & Market Context: It explores the evolution of brand management and examines the modern market pressures that make employer branding a strategic necessity rather than just an HR initiative. [1]
- The Business Case & Research: The authors leverage expert peer data and corporate literature to map out how a high-quality workplace reputation directly lowers recruitment costs and minimizes talent attrition. [1, 2]
- Positioning & Strategy Formulation: Guidance on defining distinct corporate values, validating internal workspace cultures, and highlighting authentic advantages that attract candidate pools. [1, 2]
- Implementation & Operations: Concrete tools and blueprints to execute campaigns seamlessly across internal corporate cultures and public-facing communication channels. [1, 2]
- Measurement & ROI: The book specifically highlights how to construct success metrics and key performance indicators (KPIs) to calculate the precise return on investment (ROI) of branding budgets. [1, 2]
- Real-World Case Studies: Features detailed analysis of established global corporate brands, mapping out their real-world successes and strategic missteps. [1, 2]
Where to Access the Text
- Publisher Site: Available directly via the Routledge Book Store or through institutional access on Taylor & Francis eBooks.
- Retail Platforms: Distributed widely in digital and physical print formats on Amazon and Barnes & Noble.
- Digital Libraries: Accessible for electronic reading and indexing on O'Reilly Learning and Perlego. [1, 2, 3, 4]
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