Doing Business in South Asia: A Case Study Collection 1st Edition By G.V. Muralidhara
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Doing Business in South Asia: A Case Study Collection 1st Edition By G.V. Muralidhara

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Pages
180
File size
3.78 MB
Format
Digital PDF
Category
eBook[PDF]
About this ebook
The 1st edition of Doing Business in South Asia: A Case Study Collection by G.V. Muralidhara is a textbook featuring 15 short case studies that analyze the strategic challenges and opportunities faced by real-world organizations in the South Asian business environment. [1, 2]
Core Topics Covered
The case studies in this collection span several key business and managerial themes: [1, 2]
  • Strategic management
  • Localization strategies
  • Digital transformation
  • Sustainability
  • Inclusive business
  • Economic development
  • Emerging global brands
  • Strategic challenges and opportunities [1, 2]
Book Features
  • Learning Aids: Each case includes reflective questions, references, and suggested further activities. [1]
  • Target Audience: The book is designed for advanced undergraduate and postgraduate students focusing on International Business, Emerging Markets, and Global Entrepreneurship. [1]
  • Availability: For complete details on chapters and purchasing options, you can view the textbook on the Routledge Publisher Page or order via Amazon.
Confirmed Case Study Organizations & Industries
  • Air India & Tata Group: A primary strategic case study analyzing Tata Group's acquisition of Air India and the immense management challenges of turning the flag carrier profitable. [1, 2]
  • Rahmania Hotel: A localized corporate case focusing on tradition versus balancing modern culinary and service innovations. [1]
  • Unmad Magazine: An in-depth leadership study of Bangladesh's iconic satirical magazine and its survival strategies. [1]
  • Readymade Garment Industry (RMG) of Bangladesh: A macro-economic and strategic management case tracking the regional supply chain and global trade competitiveness. [1]

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Topics

Air India & Tata Group Tata Group's acquisition of Air India immense management challenges Case studiesbusiness and managerial themes Digital Transformation Economic Development Emerging global brands Localization strategies Rahmania Hotel tradition versus balancing modern culinary and service innovations Readymade Garment Industry (RMG) of Bangladesh regional supply chain and global trade competitiveness Strategic challenges and opportunities Strategic Management Sustainability and Inclusive business Unmad Magazine Bangladesh's iconic satirical magazine and its survival strategies
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