Business Analytics: The Science of Data Driven Decision Making 2nd Edition By U. Dinesh Kumar

Business Analytics: The Science of Data-Driven Decision Making (2nd Edition) by Dr. U. Dinesh Kumar is a comprehensive textbook published by Wiley India that bridges academic theory with practical industry applications. The book acts as a complete guide for engineering and management students to build competitive, evidence-based strategy skills. About the Author • Dr. U. Dinesh Kumar: Professor of Decision Sciences and Chair of Excellence at IIM Bangalore. • Pioneer: He introduced one of India's first dedicated business analytics certificate programs in 2010. • Case Author: Over 20 of his industry case studies are published via the Harvard Business Publishing portal. Structural Breakdown The textbook features 18 structured chapters that walk learners sequentially through the three fundamental pillars of business data analysis: [Foundations & Stats] ───> [Predictive Models] ───> [Prescriptive & Systems] • Foundations & Descriptive Analytics (Chapters 1–8): Explores data science landscapes, descriptive stats, random variables, hypothesis testing, analysis of variance (ANOVA), and correlation. • Predictive Analytics (Chapters 9–14): Details advanced forecasting techniques, multiple linear regression, logistic regression, decision tree learning, and clustering. • Prescriptive Analytics & Systems (Chapters 15–18): Breaks down linear, integer, and goal programming optimization models alongside stochastic frameworks and Six Sigma deployment. Core Book Specifications • Publisher: Wiley India Pvt. Ltd. • Length: 623 pages • ISBN-13: 978-9354246197 • Focus: Real-world case studies based on Indian and multinational corporations