Brand Psychology The Art and Science of Building Strong Brands By Laura Busche
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Document details
- Pages
- 397
- File size
- 34.16 MB
- Format
- Digital PDF
- Course
- Psychology
- Category
- eBook[PDF]
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About this ebook
Brand Psychology: The Art and Science of Building Strong Brands is a 2023 book by brand strategist and psychologist Laura Busche. Published by Routledge, the 384-page text merges behavioral science, design, and marketing to explain how people form deep connections with commercial identities. [1, 2, 3, 4, 5]
Key Themes and Core Concepts
- Behavioral Science: Explains the mental processes behind how consumers perceive and process corporate messaging.
- Persuasion and Social Learning: Demonstrates how social habits and cognitive cues shape consumer trust.
- Identity Design: Connects visual symbols and graphic choices directly to human psychology.
Target Audience
- Brand managers and market researchers
- Graphic and design professionals
- Entrepreneurs and business students
File included
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34.16 MB
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