Allgemeine Betriebswirtschaftslehre By Jean Paul Thommen Ann Kristin Achleitner Dirk Ulrich Gilbert
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- 688
- File size
- 10.18 MB
- Format
- Digital PDF
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- Education
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- eBook[PDF]
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About this ebook
The Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, co-authored by Jean-Paul Thommen, Ann-Kristin Achleitner, Dirk Ulrich Gilbert, and an expanded author team, is a comprehensive, management-oriented introduction to all major corporate functions. [1, 2, 3]
The book is structured into logical, core subject areas that cover the standard pillars of modern General Business Administration (BWL): [1]
🏢 Fundamentals & Environment
- Unternehmen und Umwelt (The Enterprise and its Environment): Foundations of business structures, legal forms, and the ecological, economic, social, and technological environments surrounding an organization. [1]
🛠️ Primary Value Chain & Operational Functions
- Supply Management (Procurement): Sourcing of materials, logistics, and supply chain strategies. [1, 2]
- Produktionsmanagement (Production Management): Strategic layout of production systems, production program planning, design of manufacturing processes, and production planning and control (PPS). [1, 2]
- Marketing: Market research, product development, pricing, distribution, and promotion—with an integrated focus on how digitalization affects modern customer interaction. [1]
👥 Management & Leadership
- Management: Strategic planning, corporate governance, corporate ethics, and steering the enterprise toward long-term goals.
- Organisation (Organization): Structural and process organization, featuring modern agile methods such as Scrum, Agile Management, and Holacracy.
- Personal (Human Resources): HR planning, recruitment, employee development, compensation systems, and leadership philosophies. [1, 2]
📊 Finance & Accounting
- Finanzierung (Corporate Finance): Internal and external financing methods, capital structures, and liquidity management. [1]
- Investition und Unternehmensbewertung (Investment and Corporate Valuation): Capital budgeting, investment appraisal techniques, and methods used to determine business value. [1]
- Rechnungswesen (Accounting): Internal (management) accounting, cost-and-performance accounting, and external financial accounting (balance sheets and income statements). [1]
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10.18 MB
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