AI Powered Insight: Marketing Research Reconfigured By Michalis A. Michael, Nicos Rossides
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- Pages
- 211
- File size
- 2.14 MB
- Format
- Digital PDF
- Course
- Marketing Research
- Category
- eBook[PDF]
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About this ebook
AI Powered Insight: Marketing Research Reconfigured is a 2026 book co-authored by Michalis A. Michael and Nicos Rossides that details how artificial intelligence is transforming the market research industry. [1, 2, 3]
You can find and purchase copies of the book directly on Amazon US as well as regional stores like Amazon Germany and Amazon India. [1, 2, 3]
Core Themes
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- Shift in Roles: Highlights how professionals are moving from traditional data gatherers to data synthesizers and ecosystem stewards.
- Speed as Strategy: Shows how AI collapses time to turn unstructured customer data and noise into actionable foresight.
- Responsible Innovation: Emphasizes the crucial balance of human oversight, transparency, and ethics in AI analytics. [1]
About the Authors
- Michalis A. Michael: Founder and CEO of DigitalMR (specializing in AI unstructured data analytics).
- Nicos Rossides: CEO, startup mentor, professor of management, and former Fulbright scholar. [1]
File included
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2.14 MB
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