Consumer Behavior; Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser
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Consumer Behavior; Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser

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Pages
849
File size
21.46 MB
Format
Digital PDF
Category
eBook[PDF]
About this ebook
Consumer Behavior: Building Marketing Strategy, 15th Edition by David L. Mothersbaugh, Susan Bardi Kleiser, and Delbert I. Hawkins is a premier, business-focused textbook published by McGraw Hill. It bridges psychological theory and actionable marketing applications. [1, 2, 3, 4, 5]
📘 Book Core Overview
  • Authors: David L. Mothersbaugh, Susan Bardi Kleiser, and Delbert I. Hawkins.
  • Publisher: McGraw Hill LLC.
  • Publication Date: Early 2023 / Copyright 2024.
  • Page Count: Approximately 848–850 pages.
  • Formats Available: Hardcover, Loose Leaf, Paperback (ISE), and eTextbook. [1, 2, 3, 4, 5]
🆔 Key Identification Numbers (ISBNs)
  • Standard Print / Hardcover ISBN: 978-1266131615.
  • International Student Edition (ISE) Print ISBN: 978-1266114762.
  • Primary Digital eTextbook ISBN: 978-1266827174. [1, 3]
🚀 Key Focus Areas & 15th Edition Updates
  • Tech-Forward Focus: Integrates McGraw Hill Connect with SmartBook 2.0 for adaptive digital learning.
  • Modern Marketing Mediums: Deep dives into the latest shifts in mobile app tracking, social commerce, and influencer marketing.
  • Cultural Trends: Analyzes changing subcultures, diversity, equity, and global environment macro-influences.
  • Strategic Layout: Moves sequentially from external and internal consumer influences to the complete 5-stage consumer decision process.
  • Real-World Applications: Features current text and visual ad campaigns paired with comprehensive case studies. [1, 2, 3]

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Topics

Consumer Behavior Marketing Strategy
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