Entrepreneurial Marketing: A Blueprint for Customer Engagement 1st Edition By Beth Goldstein
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Entrepreneurial Marketing: A Blueprint for Customer Engagement 1st Edition By Beth Goldstein

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Pages
256
File size
5.24 MB
Format
Digital PDF
Category
eBook[PDF]
About this ebook
Entrepreneurial Marketing: A Blueprint for Customer Engagement (1st Edition) by Beth Goldstein covers the core frameworks required to build a customer-centric, multi-channel marketing program tailored for new ventures and social enterprises. [1, 2]
The book moves systematically from high-level market analysis down to transactional sales strategies, data tracking, and growth management. [1, 2]
Core Chapter Topics
According to the official SAGE Publishing Table of Contents, the book is structured around the following key areas: [1]
  • Marketing Using an Entrepreneurial Lens: Viewing the value-creation process through the eyes of the target market to establish a sustainable brand from the ground up.
  • Understanding Your Ecosystem: Mapping the external environment, market forces, and structural trends shaping the venture's operating space.
  • Identifying Your Customers' Journey: Tracking target user behaviors, motivations, touchpoints, and purchasing paths.
  • Listening to the Voice of the Customer: Implementing feedback loops and customer-centric research to continuously refine the core product or service.
  • Managing Competition and Inertia: Navigating competitor landscapes and overcoming consumer resistance to change or "doing nothing".
  • Creating Brand Engagement: Building deep emotional connections, developing brand positioning, and solidifying market presence.
  • Designing Marketing Partnerships That Empower Growth: Leveraging strategic alliances, co-branding opportunities, and external networks to scale efficiently.
  • Creating Sales Processes and Systems: Constructing repeatable, structured transaction pipelines tailored for new businesses.
  • Solution Selling: Mastering consultative sales strategies centered on solving immediate customer pain points rather than pitching features.
  • Doing Well While Doing Good: A specialized chapter exploring unique marketing nuances, ethical considerations, and strategies for non-profits and social enterprises.
  • Deploying Omnichannel Marketing to Create Customer Engagement: Integrating diverse physical and digital communication avenues smoothly.
  • Leveraging Old School Marketing Tactics: Utilizing high-impact traditional and grassroots marketing channels effectively on limited budgets.
  • Using Data and Passion to Move From Idea to Market: Tracking metrics, establishing Key Performance Indicators (KPIs), analyzing Return on Investment (ROI), and measuring Customer Lifetime Value (CLV). [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]

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Topics

analyzing Return on Investment (ROI) Creating Brand Engagement: Building deep emotional connections Creating Sales Processes and Systems Deploying Omnichannel Marketing to Create Customer Engagement Designing Marketing Partnerships That Empower Growth Doing Well While Doing Good establishing Key Performance Indicators (KPIs) high-impact traditional and grassroots marketing channels effectively on limited budgets. Identifying Your Customers' Journey: Tracking target user behaviors Listening to the Voice of the Customer: Implementing feedback loops Managing Competition and Inertia Marketing Using an Entrepreneurial Lens measuring Customer Lifetime Value (CLV) repeatable structured transaction pipelines tailored for new businesses. Solution Selling: Mastering consultative sales strategies Understanding Your Ecosystem: Mapping the external environment market forces Using Data and Passion to Move From Idea to Market
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