Communicating About Health: Current Issues And Perspectives 7th Edition By Athena Du Pre, Barbara Cook Overton
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- Health Care
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About this ebook
The 7th Edition of Communicating About Health: Current Issues and Perspectives by Athena du Pré and Barbara Cook Overton comprehensively covers the cultural, social, and organizational dynamics of healthcare interactions. Grounded heavily in lessons from recent global healthcare events (such as the COVID-19 pandemic), the text breaks down its subject matter into 14 distinct chapters: [1, 2, 3]
1. Foundations & The Healthcare Landscape
- Chapter 1: Introduction — Introduces core health communication definitions, paradigms, and the global relevance of interpersonal exchanges in healthcare. [1]
- Chapter 2: The Landscape for Health Communication — Explores healthcare systems, managed care, systemic inequities, and broad socio-political shifts driving health modernizations. [1, 2]
2. Clinical Interpersonal Interactions
- Chapter 3: Communication Between Patients and Health Care Providers — Analyzes transactional dynamics, listening practices, the "bedside manner," and techniques for collaborative decision-making. [1, 2]
- Chapter 4: Patient Perspectives — Examines patient experiences, illness identity, health literacy, and how individuals interpret their own physical and mental well-being. [1, 2]
- Chapter 5: Care Provider Perspectives — Addresses the provider's side, looking at professional socialization, medical training, clinical strain, and burnout prevention. [1]
3. Sociocultural Diversity & Personal Networks
- Chapter 6: Diversity in Health Care — Tackles marginalization and systemic barriers, detailing healthcare disparities regarding gender identity, socioeconomic status, and race.
- Chapter 7: Cultural Conceptions of Health and Illness — Examines culturally diverse belief systems and worldviews concerning disease, alternative medicine, and holistic healing.
- Chapter 8: Social Support, Family Caregiving, and End of Life — Focuses on coping mechanisms, the practicalities and challenges of family caregiving networks, and conversations surrounding palliative/end-of-life care. [1, 2, 3]
4. Organizations, Digital Tools, & Public Media
- Chapter 9: Technology and Health — Details digital health transformations, including mobile health (mHealth) tools, telemedicine, consumer social media networks, and electronic health records.
- Chapter 10: Health Care Administration, Human Resources, Marketing, and PR — Analyzes hospital management systems, organizational communication theories, interdisciplinary team dynamics, and institutional marketing.
- Chapter 11: Media and Health — Evaluates health imagery in advertising, media literacy, news coverage, and the influence of mainstream entertainment on body image and health behaviors. [1, 2, 3]
5. Crisis Management & Public Health Initiatives
- Chapter 12: Public Health and Crisis Communication — Investigates macro-level public health messaging, managing global epidemics, combating medical misinformation, and risk containment.
- Chapter 13: Planning Health Promotion Campaigns — Outlines foundational research steps, setting strategic behavioral targets, and structuring effective public advocacy initiatives.
- Chapter 14: Designing and Implementing Health Promotion Campaigns — Walks through final implementation strategies, message design principles, and mechanisms for testing campaign success. [1, 2, 3, 4, 5]
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eBook-EPUB-Communicating-About-Health-Current-Issues-And-Perspectives-7e-Athena-Du-Pre-Barbara-Cook-Overton.pdf
10.45 MB
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