eBook[PDF]

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing 6th Edition By PR Smith

$30.00

✓ Secure checkout

✓ Instant digital download

✓ PDF document

Document details

Pages: 594
File size: 2.9 MB
Format: Digital PDF
Course: Digital Marketing
Category: eBook[PDF]

About this ebook

The 6th edition of Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by PR Smith and Dave Chaffey is structured into 10 core chapters designed to provide a step-by-step guide to building and executing an integrated digital strategy.

Chapter-by-Chapter Core Topics

Chapter 1: Introduction to Digital Marketing – Core definitions, the evolution of online environments, and how to combine offline and online communications seamlessly.
Chapter 2: Digital Customers – Understanding online buyer personas, consumer behavior, privacy expectations, and customer-driven digital transformation.
Chapter 3: Digital Models – Evaluating and applying foundational digital marketing principles, frameworks, and academic/practical commerce models.
Chapter 4: Content Marketing – Managing content strategy, storytelling, and creating assets that engage specific audiences across platforms.
Chapter 5: Create Integrated Campaigns – Structuring marketing campaigns, setting clear goals, aligning messaging across multiple touchpoints, and reducing trial-and-error costs.
Chapter 6: Social Media Marketing – Best practices for major social platforms, community management, and listening to market signals.
Chapter 7: Digital Communications – Executing target outreach through channels like email marketing, search engine optimization (SEO), and affiliate networks.
Chapter 8: Designing Digital Experiences – Shaping user interaction (UX) on e-commerce sites, mobile apps, and other web assets to maximize conversions.
Chapter 9: Digital Innovation – Exploring cutting-edge developments, including Artificial Intelligence (AI), Machine Learning, Predictive Analytics, and emerging tech tools.
Chapter 10: Digital Marketing Plan – Building an actionable roadmap from scratch using PR Smith's signature SOSTAC® Planning Framework.

New & Streamlined Focus Areas in the 6th Edition

The 6th edition explicitly integrates the latest industry shifts directly into the curriculum:

Data & Analytics: Deep dives into digital analytics platforms and data-driven decision-making.
Ethics & Privacy: Addressing modern regulatory changes, consumer data compliance, and transparency.
Advanced Tech Integration: Clear breakdowns on how to leverage Machine Learning, Predictive Analytics, and AI safely within daily operations without losing the human touch.