Test Bank for Entrepreneurship: The Practice and Mindset 2nd Edition By Heidi Neck, Christopher Neck, Emma Murray
$30.00
Secure checkout
Instant digital download
PDF document
Document details
- Pages
- 437
- File size
- 6.3 MB
- Format
- Digital PDF
- Course
- Education
- Category
- TEST BANKS
Sign in or create a free account to continue. Your purchase will be saved in My Downloads.
About this ebook
Test Bank for Entrepreneurship: The Practice and Mindset (2nd Edition) by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray is an award-winning textbook that teaches entrepreneurship as an actionable life skill rather than just a linear business process. Based on the world-renowned entrepreneurship program at Babson College, it shifts focus away from traditional business plans toward taking small actions, experimenting, and adapting to uncertainty. [1, 2, 3, 4]
Key Features of the 2nd Edition
The Second Edition introduces several major content updates and action-oriented frameworks: [1, 2, 3, 4]
-
- Customer Development: Features a brand-new, dedicated chapter tracking how to effectively discover and validate customer needs.
- Mindshift Activities: Includes 16 interactive exercises designed to break traditional thought patterns and cultivate a growth mindset.
- Real-World Profiles: Features 16 new Entrepreneurship in Action case profiles highlighting diverse founders and modern startups.
- Modern Business Ecosystems: Expanded deep-dives into modern launchpads including business incubators, startup accelerators, rapid prototyping, and marketing trends. [1, 2, 3, 4, 5]
Book Specifications & Formats
-
- Publisher: SAGE Publications, Inc.
- ISBN-13: 978-1544354620 (Hardcover).
- ISBN-13: 978-1544354651 (Paperback/Digital).
- Target Audience: Ideal for undergraduate or graduate courses, as well as independent creators across business, engineering, liberal arts, and science backgrounds. [1, 2, 3, 4, 5]
Where to Find It
File included
TB-Ready.pdf
6.3 MB
Related ebooks
